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Posts Tagged ‘Business’

What Are QR Codes?

August 16th, 2011


QR codes are those square geeky looking bar codes you’re seeing everywhere now.  QR stands for Quick Reference and that’s the idea – quick.

Using your smartphone you can take a picture of these codes to instantly load the link.  Simple!  You need an app for that:

  1. iPhone:  Bakodo – free in the App Store (what I use)
  2. Android: Barcode Scanner – free in the Android Market

Why QR Codes

  1. MUCH Easier – Long URLs (like http://en.wikipedia.org/wiki/QR_code) are hard to type – especially on your phone!  Scan a QR code in 2 clicks and results in 2 seconds.
  2. History – Some scanners save the history of everything scanned.  Nice reference.
  3. Price Check – Some scanners search Amazon, Google, or others for a quick reference of price or reviews

Why QR Codes – For Business

  1. Track – Count who takes action on your ads, and when
  2. Easier – Makes it easier for your users
  3. Increase Response – Easier means users may be more inclined to “learn more”

How to Create QR Codes (free)

  1. Visit createqrcode.appspot.com
  2. Type in the URL, generate, and save the image

Did you know?

  1. Typical use is web links (URLs), but QR codes can store any kind of data – like a phone number, text message, etc.
  2. QR codes can be re-sized and still work!
  3. You can scan them right off a screen!  Download an app and try the sample above.
  4. Nothing new – well, to us, but not around the world.  They were invited in 1994 by a subsidiary of Toyota!

Contact us if you need assistance tracking ad results through QR codes in your business.


Although somewhat overrated for the average lemonade stand, almost humorous, this article still contains many truths about life and business. How I wish we could all master some of these basic principles.

Here is snippet that particularly stood out to me:

“Provide exceptional customer service –
Be pleasant. Greet customers with a smile when they come to your stand, chat with them while they’re there (if they want to chat), and thank them for their business. Make it a point to remember repeat customers’ names, and greet them by name or title (Mr., Ms., Dr., etc.) when they show up, and offer them a free cup of lemonade or some other bonus every once in a while.

Be professional. No matter how badly your day may be going, you always want to look like you love selling lemonade and that the lemonade business is booming. Customers don’t want to hear about your problems, they want lemonade. And your customers are busy people, too.

Be accommodating. If a customer doesn’t like the lemonade for some reason, listen to them to find out why, apologize, fix the problem, and offer them a free cup or refund. Unsatisfied customers may become your best customers if you impress them with your desire to make things right.”