QR codes are those square geeky looking bar codes you’re seeing everywhere now. QR stands for Quick Reference and that’s the idea – quick.
Using your smartphone you can take a picture of these codes to instantly load the link. Simple! You need an app for that:
- iPhone: Bakodo – free in the App Store (what I use)
- Android: Barcode Scanner – free in the Android Market
Why QR Codes
- MUCH Easier – Long URLs (like http://en.wikipedia.org/wiki/QR_code) are hard to type – especially on your phone! Scan a QR code in 2 clicks and results in 2 seconds.
- History – Some scanners save the history of everything scanned. Nice reference.
- Price Check – Some scanners search Amazon, Google, or others for a quick reference of price or reviews
Why QR Codes – For Business
- Track – Count who takes action on your ads, and when
- Easier – Makes it easier for your users
- Increase Response – Easier means users may be more inclined to “learn more”
How to Create QR Codes (free)
- Visit createqrcode.appspot.com
- Type in the URL, generate, and save the image
Did you know?
- Typical use is web links (URLs), but QR codes can store any kind of data – like a phone number, text message, etc.
- QR codes can be re-sized and still work!
- You can scan them right off a screen! Download an app and try the sample above.
- Nothing new – well, to us, but not around the world. They were invited in 1994 by a subsidiary of Toyota!
Contact us if you need assistance tracking ad results through QR codes in your business.